Launch of my film

Where you will hold the premier of your film?

The premier of my will be in London.

Who will you invite to the premier?

Actors who were in the film

Artists on the soundtrack

Young actors/actresses that it may appeal to

Family members

Anyone involved in making the film

Where will you advertise your film?

Billboards

TV trailers

Cinema trailers

Magazine advertisements

Internet- social networking, YouTube, Facebook, Twitter

Public transport- buses, taxis, trains

Have you run a teaser campaign in the build up to release?

Yes, poster which will hopefully soon go up on billboards around the busy places such as London and most likely round busy university areas as they are part of my target audience. Also a trailer to put on to you tube before the main trailer so that I can draw people in.  

What competitions are you running?

I will run a competition in which If people can win tickets to the premier, also to meet the actors who are in the film. As well as that the chance to see the set of which the film was filmed on.

What merchandise will support your film?

There will be a PlayStation game which will be put on sale the same day as the release of the film, T-shirts and also free cup when you buy certain items at the cinema.

What shows magazine interviews, radio and web will be most beneficial and therefore targeted?

The shows that will be targeted will be channels such as Channel 4, as a wide variety of TV is show on this channel so my trailer will be seen by a lot of different people. Also Film as obviously films are always shown on this channel so it would be good publicity for it.

Magazines I would target would be Empire magazine as anyone with a great interest in film would have this magazine and if one person read it they would share it with friends. I would probably target popular magazines such as heat as once again it’s a popular magazine where everyone can read about my new film.

Radio shows I would advertise on would be Capital, Heart and Kiss 100 as selection of different people listen to these stations and also a lot of people do. I would like to advertise on magic as it has been voted most listened to station but I don’t think my genre of film suits their mellow stereo type.

I would advertise on all social networks such as you tube, Facebook, twitter as these are very popular and nearly everyone is part of a social network site.

Realistic box office figure for the genre horror of my film:

$2.2 million

Products that I could try to tie my film in with:

Halloween

Thorpe Park fright night