Marketing a "Blockbuster"

FEMALE  ----------COMEDY----------  MALE

  Romance        Period        Suspense        Horror        Crime        Action        Sci Fi

My film is horror so is aimed at both sexs but may appeal more to males.

Who is my target audience?

Female and Male of the age 15 and above. Released near Halloween as it is a horror.

I believe short shots of the film should be released atleast 3 months before so people

are aware of the film and from the short clips can see what its genre is and what the

film is about. I will raise awarness and interest by releasing trailers but also by

advertising the film on popular sites such as facebook and put pictures of the film on

bilboards.

Similair films

Total Lifetime Grosses

Domestic:	$73,357,727	57.9%
+ Foreign:	$53,332,999	42.1%
= Worldwide:	$126,690,726

Domestic Summary

Opening Weekend:	$21,039,502
(#2 rank, 2,890 theaters, $7,280 average)
% of Total Gross:	28.7%
> View All 16 Weekends

Widest Release:

2,890 theaters

Close Date:

February 4, 2010

In Release:

112 days / 16 weeks

Media stratergy summary: Make is the most anticipated film.
Example:

Straight away from looking at this you can see it is going to be scary. By what you can see from the silhouettes of the people you can take a guess that their trapped and in pain The name its self "the human centipede" helps to see what might of happened to the people behind what looks like a glass door. Also the colours arent bright and doesnt make you think happy. By the green a black colours used it makes you think scary and goury. Also by the facial expression of the person you can see its actually scary and makes the film be seen as a horrible goury film.

I need to apply this to my film, i need to make sure the poster can not be mistaken and as soon as you look at it, it draws you and but also awares you that it is a horror. I think i will do this by using a creepy font like the one above. Have a picture of the man who is doing the killings but with a very serious face so it does not give it away what the whole film is about.

Also i might market the film on some of the food and drink sold in the cinema, so when people are watching their film as they eat and drink my film will be advertised on the side of their popcorn this will interest them and aware of my new and up coming film.


I could also run competitions on winning trips to where the film is set, also make a page for the film where new competitions and information about the film will be released. I could create games and quizzes on the website for small prizes.


I could also create apps for phones to be updated on the film but also games for ps3's and xboxs.


Factors i need to consider:

Is it a genre movie? yes it is horror so will most likely appeal more to a certain age group instead of everyone in certainly won't appeal to children.

Will reveiws matter? Reveiws will matter as if someone who would of been interested in the film suddenly see's a bad review it could make them think twice about spending money on going to see a film that is badly reveiwed.

What similair films have been released? Similair halloween based films might be released around the same time, however as mine is not based on about halloween, after the period of hallowen, people will still be interested in watching it. Where films based on halloween might have high amount of showings during the halloween period but after will people still be interested in watching a film which will seem "old" as it was based on halloween and its some time round christmas.