S.W.O.T of my Film

Strengths:
My film is heavily advertised a month before halloween so alot of people will be interesting in watching at hallooween.
The story it quite realistic so people could have more of a interest in watching it as it is something that could possibley happen in real life.
The film will have well known actors that have appeared in other horror films so the film will have alot more interest as the audience may just really like the actors and want to see them.
Last of all as it is released at hallooween and it is realistic the audience will wants to watch it to scare themselves and once they have seen advertisment for it, they will think it it the ideal scary film to watch over halooween.

Weaknesses:
As the film is very gory, jumpy and quite physologically scary the film will most likely be a 15 or even maybe and 18 this could lower the amount of people who can actually come and watch the film.

Oppurtunites:
Obvioulsy there is an opportuinity of merchandising, maybe not as much as you can with a kids film of making clothes, school stationairy. But however i could still produce a game for the film, advertise it on the packaging of food bought in the cinema.
Also if the film is a success it will promote my name well and could lead to me being asked to being involved in other films of this genre.

Threats:
Alot of film distributors will bring their horror films out on hallooween as they know it is the perfect time so their will be alot of competition.
Also if their film is a well known film and it is a sequence I personally think people would rather watch that.